![]() Perhaps the killer doll would be gentler if the real Britney ever decided to make an appearance in a future Child's Play installment. Sales promotions can have many objectives and ideal outcomes, which we will explore in detail throughout this article. For instance, above the fold, there is the heavy black header, orange callouts on the screenie, and large green signup button. According to an article done by MTV in 2004, the back-and-forth between Focus Features and Spears' management seemed positive, with one of Spears' spokespeople even stating that the gesture to add the disclaimer was " sweet".įocus extended an additional olive branch and said the real Britney Spears could screen the movie any time she wished. a message issued in behalf of some product or cause or idea or person or institution. A sales promotion is a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a product, service or other offers. Ive added a screenie below of the end result. ![]() It was also done to avoid any confusion as, in a brief glimpse, Ariqat is quite convincing as Spears. The disclaimer that ran with the promotional spot, which was altered to only show a brief glimpse of Ariqat as Spears, stated: " Britney Spears does not appear in this film." The disclaimer was put in place in case fans - or the pop star herself - took offense to her likeness being used. This scene was included in promotional spots for the film, most specifically Seed of Chucky's trailer, but the distributing company associated with the film, Focus Features, made the decision to significantly cut the scene down and add a disclaimer.
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